BRANDING
FastCash Africa is a product of CloudAfrica, a UK based fintech company focused on delivering world-class remittance solutions from Africa to the world and back. CloudAfrica mainly operates from the UK but also has offices in Ghana, South Africa and prospectively… Nigeria.
FastCash Africa is to be positioned as the go to platform for international remittance across Africa and the world at large. Part of our task was to build on the parent’s company’s existing brand equity by taking a piece of Cloud Africa’s brand essence and infusing into FastCash.
As a technological driven product, it’s quite easy for the brand to get lost in a sea of tech brands and products that exist today. So we took out time to craft custom icons to further expand and emphasis the essence of the brand across all mediums it will be present on. Helping the brand stand-out and push beyond the everyday fintech startup out there today and in the future.
As with any well defined brand identity, it is key to see it portrayed on merchandise and communication mediums, creating guides and helpful visual representations of the brand on different platforms and collaterals. Creating a strong and carefully crafted perception of what the brand stands for visually.
We believe crafting an identity that pans across different cultures and generation requires thinking and intuition.
We are happy to have had the opportunity to do so with CloudAfrica.